Rihanna to headline Super Bowl LVII halftime show
Rihanna will headline Super Bowl LVII.
Rihanna and the NFL announced Sunday afternoon that the singer will headline the Super Bowl halftime show, which will be played on February 12, 2023 in Glendale, Arizona.
The halftime show will be the first under its new title sponsor Apple Music, which replaces Pepsi at the game this season. Pepsi had been the show’s title sponsor since 2012. The show will be produced by DPS with Roc Nation.
“Rihanna is a generational talent, a woman of humble beginnings who exceeded expectations at every turn,” Roc Nation founder and rapper Jay-Z said in a statement. “A person born on the small island of Barbados who has become one of the most prominent entertainers of all time. Self-taught in business and entertainment“
Rihanna has largely moved away from music since her last studio album in 2016. The nine-time Grammy Award winner has instead focused on launching her Fenty brands. The 34-year-old has an estimated net worth of $1.4 billion, making her the youngest self-made female billionaire in the United States this year, according to Forbes.
Rihanna was initially offered the Super Bowl berth in 2020, but turned it down in solidarity with former San Francisco 49ers quarterback Colin Kaepernick, who was essentially kicked out of the league after his demonstrations of social justice during the national anthem.
It was reported Friday that Taylor Swift was set to headline the show for the first time, but that deal never materialized.
Last year’s Super Bowl halftime show was the most-watched in five years, according to NBC Sports. The show featured Dr. Dre, Snoop Dog, Kendrick Lamar, Eminem, Mary J. Blige, and 50 Cent; it averaged over 103 million viewers, up 7% from Super Bowl LV.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” NFL Music Director Seth Dudowsky said in a statement.
“Rihanna is a one-of-a-kind performer who has been a cultural force throughout her career. We look forward to working with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”