Drowning in the options on Tuesday I give


The Greater Worcester Land Trust’s ‘Giving Tuesday’ campaign asks a question that will certainly touch the hearts of most Worcesterites: “Does this pothole seem welcoming to you?“The campaign is to ‘plug the potholes at the trailhead in the Donker Farm parking lot,’ but let’s face it: a sense of humor helps sell these things, especially here in Worcester, and Potholes are a Worcesterite’s natural enemy in nature. (In the interest of disclosure, my wife works part-time for GWLT.)

“Giving Tuesday” is one of those things that popped up online a few years ago and has taken root in culture, a selfless antidote to Black Friday, Small Business Saturday, and Cyber ​​Monday. That it coincides with the year-end tax depreciation donations doesn’t hurt either. The problem, of course, is that most campaigns start on the Tuesday I donate, and so social and work media struggle to keep up. Everyone’s Twitter feeds are saturated with #GivingTuesday tweets, and reporters can’t really figure out what’s going on until the end of the day. Never mind the impression! Fortunately, most nonprofits are smart enough to keep their campaigns open for a week or even a month.

The Greater Worcester Land Trust collects donations by summoning the deadly enemy of all Worcesterites: the Pothole.

While some nonprofits take a pleasant approach to attracting the attention of donors, others outline exactly what your donation will accomplish. Abby’s House, for example, is trying to raise $ 15,000 for its food and nutrition program, helping more than 60 women in need with two pantry distributions per month, two hot meals each week, eight community meals each month and holiday meals. This is a compelling argument while food insecurity remains a major problem.

A quick scan of Twitter and Facebook shows a wide variety of efforts and organizations in need: WICN, the only NPR affiliate in Worcester, uses public radio’s proven tactic of donating all Tuesday up to $ 5,000 being doubled. The Worcester Cultural Commission has an online guide to its member organizations which allows you to donate to any of the organizations directly on the website. The main offer of IDEA Youth & Arts two ways to support your free after-school art clubs: Sponsorship of a $ 14 Cookie Kit through The Cookie Lady’s Daughter and various tiers of art supplies and art kits through CC Lowell. The Worcester Animal Rescue League brazenly uses emotional blackmail with pictures of adorable kittens they just took, and even if I type this, I’m only saved from adoption by my wife’s allergy to cats.

This only scratches the surface. Just about every nonprofit you can think of, both in the region and nationally, currently has a campaign going on, and let’s be honest: most of them can use a little help. year round, not just a Tuesday after Thanksgiving. But there’s something especially rewarding about supporting nonprofits near you: the feeling that your dollars have an immediate effect on the world around you, that you can affect the lives of people you meet in. the street, that you can cuddle these adorable kittens right away, and of course, that you can help mend any potholes that keep you from easily accessing one of the city‘s great nature trails, on the land of the only working farm in the city. The urge to beat potholes anywhere in town is powerful, but honestly just about any of these causes is worth your time and generosity.



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